Founders at work

What's new on Swagloop

The founders build Swagloop hands-on. This is the log: every customer-facing feature and improvement we ship, with dates and the person who shipped it.

29 August 2026

Fixed Part payments no longer look like a fresh bill

When a bank transfer does not match an order total, the payment tab now marks it as under review and tells you not to pay again while our team reconciles it.

View your orders

26 August 2026

New Delete your account yourself

You can now permanently delete your Swagloop account from My Account. The page explains what is removed, what must be retained for orders and tax records, and asks for your password before deletion.

See account deletion

Improved Try AI curation before you log in

Visitors can now try two AI curations before logging in, with two complete pack options shown from each result. The brief form catches missing details earlier, and suggestions stay closer to the occasion and budget.

Try AI Curated Packs

New Order updates now arrive by email

We now email you when an order status changes or a payment is ready, with the order number and next step in the message. Updates are queued safely so a brief email outage does not lose them.

22 August 2026

Improved Proposals are clearer on phones

Shared proposals now keep the PDF download button in reach on small screens, show the current product images, and lay out products and pricing without sideways scrolling.

18 August 2026

Improved Live courier progress for every shipment

Your dashboard and each order now show the courier tracking number, latest location and activity, estimated delivery date, and a link to the courier's tracking page.

Track your shipments

Improved Shipping and tax totals, fully broken out

Orders, proposals and invoices now list shipping charges and shipping tax separately, so the grand total is easier to check before approval and payment.

16 August 2026

New Ready-made Diwali redemption pages

Start with a festive redemption template, then swap in your logo and words before sending it to recipients. New artwork themes make the finished page feel ready for the occasion.

Use a template

14 August 2026

New The platform, on one page

Everything Swagloop can do — AI-curated packs, ordering from Claude or ChatGPT, gift-choice redemption links, transparent GST pricing — now lives on a single page.

See the platform

8 August 2026

New A guided tour of your dashboard

New accounts get a short walkthrough of the dashboard, pointing out where orders, packs and quotes live. It runs once, you can skip it at any point, and it works with a keyboard and a screen reader.

Open your dashboard

7 August 2026

Improved More detail on the gift redemption page

Recipients now see full product descriptions and image galleries while they choose, and a single-pack gift lists everything inside the pack. Senders who already hold delivery details can skip address collection when sending.

6 August 2026

Improved Clearer product pages

Size charts open in a dialog instead of a new tab, product options and pack imagery are tidier, and products without published pricing now show Coming soon instead of an add to cart button that could not be priced.

Browse products

5 August 2026

Improved Diwali page: hampers, budgets and quotes

The Diwali page now has a dedicated hampers rail, budget bands so you can shop by spend per person, and a shorter path to request a quote.

Browse the Diwali collection

25 July 2026

New Sign in with a passkey

Skip the password: sign in with your fingerprint, face or a security key, straight from the login page. Add and manage passkeys from My Account; your password keeps working as before.

Try passkey sign-in

21 July 2026

Improved Pages load faster

Product and pack imagery now ships in modern formats with tighter compression. Browsing feels quicker, especially on mid-range phones on 4G, where most orders actually happen.

17 July 2026

Fixed AI Curated Packs load reliably again

A fault that could stop pack suggestions from appearing has been fixed, and curation now recovers on its own instead of showing an error. If a brief failed for you recently, try it again.

Try AI Curated Packs

New Diwali gifting collection

A dedicated Diwali category alongside the festive landing page, so you can browse festival-ready packs and products in one place well before the season starts.

Browse the Diwali collection

12 July 2026

New Live status page

status.swagloop.com shows whether the platform is up right now, linked from the footer of every page. If something is ever down, you can see it there before writing to support.

See live status

9 July 2026

New Shipment tracking on your dashboard

Every order now shows its shipments and where they are, right on your dashboard. No more emailing us for a status update.

New Gift redemption for your recipients

Send recipients a private link and let each person pick their gift and enter their own delivery address. You stop collecting sizes and addresses over spreadsheets; we handle the rest.

3 July 2026

New Shareable pack proposals

Turn a curated pack into a proposal page you can share with stakeholders by link: items, per-unit pricing and totals laid out for a decision, not a sales pitch.

22 June 2026

Improved Order changes land faster

Our team can now edit the details of a placed order directly, so a correction you phone in (quantities, addresses, artwork) is applied in minutes, not re-keyed through a new order.

19 June 2026

New Diwali landing page

Festive corporate gifting gets its own home at /diwali: curated hampers and branded gifts with the same 25-unit minimum and visible lead times.

Browse the Diwali collection

15 June 2026

New Meet the team

A proper About page with the people who curate, build and ship your orders. Corporate gifting runs on trust; you should know who you are buying from.

Meet the team

12 June 2026

Improved Clear refund, return and shipping terms

A plain-language policy covering defects, shortages and credit notes on bulk orders. The terms were always fair; now they are written down where you can read them before you pay.

11 June 2026

New Pay online at checkout

Pay by card or UPI through Razorpay, or by bank transfer with payment details on the order. GST invoice included either way.

3 June 2026

Improved Faster order processing behind the scenes

New internal tooling for creating orders, managing the catalog, and handling your logo artwork. You do not see it, but you feel it: quicker quotes, quicker changes, quicker dispatch.

New Connect your AI assistant to Swagloop

Swagloop MCP lets tools like Claude and ChatGPT search our catalog and assemble packs on your behalf. If your team plans gifting inside an AI assistant, it can now order through one too.

See how it works

2 June 2026

Improved A calmer, faster storefront

The homepage and product catalog were redesigned around the packs themselves: cleaner layout, real photography up front, and product pages that get to price and lead time quicker.

23 May 2026

Improved AI Curated Packs, rebuilt

Curation rebuilt end to end: describe your brief in a sentence (team, occasion, budget per head) and get four ready-to-ship pack options from our vetted catalog. The front door of Swagloop.

Try AI Curated Packs

13 April 2026

New Upload your logo with an order

Attach your logo files right on the order details, so production starts from the artwork you actually want on the merch.

2 April 2026

New AI Curated Packs, first version

The first cut of our curation flow: describe what you need and get pack suggestions assembled for you instead of browsing the whole catalog.

29 March 2026

Improved Faster first loads

The storefront now renders on the server before it reaches your browser: quicker first paint on mid-range phones, and links that unfurl properly when shared.

26 March 2026

New Your orders in one place

Past and in-flight orders listed on your dashboard, with a detail view for each. No digging through email threads to find what you ordered.

23 March 2026

New Place bulk orders online

The full order flow, from cart to confirmation, now works end to end on the platform. No back-and-forth over email to get an order in.

19 March 2026

New Product catalog and detail pages

Browse individual swag products with bulk pricing, and open any product to see the details before adding it to an order.